Managing your reputation is essential in this day and age

How managing your reputation can have a positive impact on your people, your patients and your organisation

‍Managing your reputation is essential in this day and age

It’s no big secret that the reputation of any organisation, NHS Trust or business is directly linked to how successful it is. Twenty years ago, managing your reputation was easier and could be dealt with by pushing out several good news stories. With the advent of the Internet, you now have to actively reduce the visibility of negative search results, act on negative feedback quickly and ensure that none of that feedback is missed… largely because the damage that one disgruntled social media user can do to any kind of organisation is huge.

The rise of Covid-19 has put the spotlight on reputational management

The current global pandemic has highlighted the role reputation plays as healthcare providers have united and come together to provide the very best of care in unprecedented circumstances. And, whilst public support was high at the start there’s a need for continuous feedback to identify improvements and provide motivation to lift morale through what will be a long winter and subsequent months to come.

Impact on your stakeholders

The positive effects of a strong reputation management strategy will ensure that you cover off the three key most important factors for any healthcare organisation, which are:

1.      Your stakeholders will trust you

2.      Your stakeholders would recommend you to others

3.      Your stakeholders have a consistently positive experience with you

How reputation affects your staff 

Equally important, though, are the positive effects it can have on your people. Everyone at every level appreciates constructive feedback, as it’s well known that positive feedback and employee engagement go hand in hand.

Having a good reputation is not only a strong draw to bring in patients, but it’s also a vital tool in the recruitment and retention of the best people. It can also ensure that morale remains high in your workplace and ensures that your people have a true sense of pride when it comes to telling others where they work, which in turn continues to ensure standards are maintained.

Using feedback to manage your reputation‍

Another important aspect of a strong reputation is using feedback to uncover issues in processes, in departments, in treatment protocols. From examining past mistakes, taking note of employee issues, evaluating employee engagement and ensuring high-performing employees are identified and put in positions where they can both influence and direct other employees is a key aspect of a strong reputation management strategy.

By ensuring all the above is undertaken and managed effectively you can avert issues and ensure your reputation standards are maintained to the highest levels.

Now’s the time to take control of your reputation

The continuous monitoring and feedback, combined with easy early alert measures provided by iWantGreatCare means you can take full control of your reputation.  To discover how iWantGreatCare can help you with your reputation management please email: clients@iwantgreatcare.org

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