Population Health

Population health and private healthcare

Private healthcare providers are increasingly involved with population-level health initiatives, from NHS overflow to large-scale health insurance through employer schemes. Discover more about how iWGC can support your contribution to community health.

Private healthcare providers are already benefitting from using iWGC:

High volumes
of real patient
reviews

Continuous monitoring providing insight into key areas

Identification of opportunities to improve their brand

Attract
more
patients

Reduced risk of
patient safety
breaches

Consistently
high CQC
ratings

Supporting your community

It’s generally accepted that the NHS is struggling to cope with demand, and private healthcare providers have increasingly been called upon to assist with long waiting lists for routine operations. In the year 2022-2023, £3.12 billion was spent by NHS Trusts on contracting out selected services to private providers.¹

Private healthcare has a deserved reputation for delivering care quickly, at primary and secondary care levels. In addition, as more and more companies offer private health insurance as a standard employee benefit, many people who were previously unable to access such care are now in a position to by-pass long wait times and see an appropriate healthcare professional at an earlier stage of disease or injury progression. Early diagnosis, easy access to relevant tests and imaging and prompt treatment all promote better outcomes in multiple disease areas – particularly oncology, but also other prominent health conditions such as heart disease.^2,3

Working in partnership with public health services

iWGC works with several NHS services to improve population health by:

Engaging the local population with accessible patient feedback systems
Understanding health inequalities and variations in quality of care
Identifying issues that matter most to patients at a site, system and
community level
Measuring the impact of interventions in real time, on patient outcomes,
service efficiencies, staff morale and budgets

By supporting two-way communication and exchange of information, private and public health providers can support overall population health gains.

The NHS benefits from a responsive, highly qualified and recognised partner that can relieve pressure on staff schedules and waiting lists
Private providers benefit from the opportunity to expand their client base and enhance their reputation with patient feedback
Patients benefit from shorter waiting times, easier and faster access to healthcare professionals and increased choice

See how private companies can support population health by requesting a demonstration.

Don't just take our word for it:

This year, more than ever before, we listened to the voices of our patients and carers. We have advanced our use of our online iWantGreatCare feedback tool and have over 119,000 reviews of our services which we then used to make improvements to our care and learn from where we have done well.

The Trust has recently become the first single speciality Orthopaedic Trust to gain a rating of ‘Good’ from the Care Quality Commission and are in no doubt that the improvements in collection of Patient Experience data contributed to this.

We chose IWantGreatCare as our strategic patient experience partner for a number of reasons. They are a well-established presence in UK private and NHS health care, demonstrate technical expertise and innovation, and most importantly, they share Cleveland Clinics Values of Quality, Safety and Empathy. They will clearly help us keep Patients First in the UK.

We have created a strong team ethos with openness, honesty and continuous improvements now part of our DNA.

iWantGreatCare has been an integral part of our culture change, making us more patient centric and publicly accountable.

The Trust is now able to quickly and easily interrogate the wealth of patient feedback which we collect every year via iWGC

Case studies
.

Cybersecurity for
private providers

Patient Experience Management for private providers

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See how private companies can support population health by requesting a demonstration.

References

1. How has the role of the private sector changed in UK Health Care. Available at: https://www.nuffieldtrust.org.uk/news-item/how-has-the-role-of-the-private-sector-changed-in-uk-health-care. Last accessed: January 2025.

2. Khandakar S, et al. Unveiling early detection
and prevention of cancer: machine learning and deep learning approaches. Educational Admin: Theory and Pract. 2024;30(5):14614-14628.

3. Karna VVR, et al. A comprehensive review on heart disease risk prediction using machine learning and deep learning algorithms. Arch Computational Methods in Engin. Springer. Doi: s11831-024-10194-4.

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