Online reputation

Managing your online reputation

Are people able to find your website easily, and learn what they want to learn? Is your user interface welcoming and intuitive? Or are potential patients turning away because they can’t get the answers they’re looking for? With iWGC, you can identify pain points in your digital storefront and strategise to overcome them.

Private healthcare providers are already benefitting from using iWGC:

High volumes
of real patient
reviews

Continuous monitoring providing insight into key areas

Identification of opportunities to improve their brand

Attract
more
patients

Reduced risk of
patient safety
breaches

Consistently
high CQC
ratings

The user experience and the patient experience –
what’s the difference?

In private healthcare, the patient experience begins well before the patient walks through the door.
It begins when they first decide to learn more about your service to see if it meets their needs.

User experience (UX) includes:

Finding your website

Intuitive navigation and easy-to-find information

How easy your user interface (UI) is to use, how it looks and feels

Clear calls to action so users can progress to the next step

Robust backend architecture – no glitches, downtime or circular actions

Patient experience includes:

The choosing and booking process

Medical care

Personal care, food choices, entertainment/comfort provision

Being kept informed of what is happening, when and why

Aftercare and follow-up

To create a smooth and appealing user experience that drives customer leads and uptake of your services, you need UX experts skilled in best practice and UI design. iWGC can work with you to ensure that your storefront is welcoming, and that potential patients are able to find the information they need and begin the process easily.

Potential patients may be put off by digital glitches and broken links, for example, or frustrated by secrecy around pricing. Some users may prefer to speak to a human being, others prefer email or text messages. By analysing use patterns and auditing your digital processes, you can continually adapt and improve your online presence to meet people where they are right now, removing barriers to access as well as boosting your brand reputation.

Unlock your full digital potential with online reputation management.
Want to learn more about how UX and UI can strengthen your brand?

Don't just take our word for it:

This year, more than ever before, we listened to the voices of our patients and carers. We have advanced our use of our online iWantGreatCare feedback tool and have over 119,000 reviews of our services which we then used to make improvements to our care and learn from where we have done well.

The Trust has recently become the first single speciality Orthopaedic Trust to gain a rating of ‘Good’ from the Care Quality Commission and are in no doubt that the improvements in collection of Patient Experience data contributed to this.

We chose IWantGreatCare as our strategic patient experience partner for a number of reasons. They are a well-established presence in UK private and NHS health care, demonstrate technical expertise and innovation, and most importantly, they share Cleveland Clinics Values of Quality, Safety and Empathy. They will clearly help us keep Patients First in the UK.

We have created a strong team ethos with openness, honesty and continuous improvements now part of our DNA.

iWantGreatCare has been an integral part of our culture change, making us more patient centric and publicly accountable.

The Trust is now able to quickly and easily interrogate the wealth of patient feedback which we collect every year via iWGC

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Managing your online reputation

High volumes of real patient reviews

Continuous monitoring providing insight into key areas

Identification of opportunities to improve their brand

Attract more patients

Reduced risk of patient safety breaches

Consistently high CQC ratings

The user experience and the patient experience – what’s the difference?

User experience (UX) includes:

Patient experience includes:

Don't just take our word for it:

Angela Hillery

Lisa Kealey

Dr J Gutierrez

Liz Mouland

Hugh Jones

Sue Fenwick Elliott

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