Advertising

Advertising for private healthcare

When you know the messages that will resonate with the demographic you want to reach, you can create targeted, effective advertising that works. Understanding patient feedback is the only the beginning – to create true insight takes expert analysis.

Private healthcare providers are already benefitting from using iWGC:

High volumes
of real patient
reviews

Continuous monitoring providing insight into key areas

Identification of opportunities to improve their brand

Attract
more
patients

Reduced risk of
patient safety
breaches

Consistently
high CQC
ratings

Speak directly to your target demographic

How can you know what marketing messages are going to be most effective at triggering a response and driving the inquiry-to-uptake pipeline? What matters most to the people you are trying to reach?

With large-scale, open feedback from your target customers combined with expert analysis and insight reporting, you can craft messaging that really resonates, and encourages action. Turning messaging into high quality leads depends on being able to bring potential patients on a journey from casual browsing right through to admission.

The private healthcare browser-to-patient pathway consists of 5 main steps:

Recognise

Respond

Investigate

Connect

Commit

Recognise: People need to recognise themselves in the marketing messages and visuals, to know that this is relevant, apposite content that has the potential to meet their needs
Respond: With recognition comes an emotional response that drives behaviour: “This is what I have been looking for, this appeals to me, this is for people just like me”
Investigate: Once emotionally engaged, people need to find information to support the weighty decision of whether to have private healthcare, and if so where, when and with whom

Connect: Armed with pertinent information, people then need to be able to contact their chosen service provider easily, in a manner of their choosing, and be confident of a swift, personal and informative response
Commit: The final hurdle is to feel informed enough and supported enough to commit to a specific course of action. People need to feel they have made the right choice, and that they are valued.

Listening goes beyond collecting feedback

With iWGC support, you can create a patient-centric brand with targeted messaging that gets results. Digging deeper into the patient experience allows trends and insights to come to light, so you can adapt your marketing strategy to flex with the market – proactively and intelligently shaping your advertising within the context of a broader plan of action.

Access millions of users – and allow millions of users to access you

Iwantgreatcare.org has around 2 million unique users every day – many of them potential patients who are looking for the right healthcare, right now. Find out how to leverage this user base and connect with high-quality leads.

With iWGC you can harness the power of the patient voice to connect more powerfully with your target audience.
Want to learn more about how you can advertise effectively with iWGC?

Don't just take our word for it:

This year, more than ever before, we listened to the voices of our patients and carers. We have advanced our use of our online iWantGreatCare feedback tool and have over 119,000 reviews of our services which we then used to make improvements to our care and learn from where we have done well.

The Trust has recently become the first single speciality Orthopaedic Trust to gain a rating of ‘Good’ from the Care Quality Commission and are in no doubt that the improvements in collection of Patient Experience data contributed to this.

We chose IWantGreatCare as our strategic patient experience partner for a number of reasons. They are a well-established presence in UK private and NHS health care, demonstrate technical expertise and innovation, and most importantly, they share Cleveland Clinics Values of Quality, Safety and Empathy. They will clearly help us keep Patients First in the UK.

We have created a strong team ethos with openness, honesty and continuous improvements now part of our DNA.

iWantGreatCare has been an integral part of our culture change, making us more patient centric and publicly accountable.

The Trust is now able to quickly and easily interrogate the wealth of patient feedback which we collect every year via iWGC

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Advertising for private healthcare

High volumes of real patient reviews

Continuous monitoring providing insight into key areas

Identification of opportunities to improve their brand

Attract more patients

Reduced risk of patient safety breaches

Consistently high CQC ratings

Speak directly to your target demographic

The private healthcare browser-to-patient pathway consists of 5 main steps:

Recognise

Respond

Investigate

Connect

Commit

Listening goes beyond collecting feedback

Access millions of users – and allow millions of users to access you

Don't just take our word for it:

Angela Hillery

Lisa Kealey

Dr J Gutierrez

Liz Mouland

Hugh Jones

Sue Fenwick Elliott

You may also be interested in:

Case studies

Cybersecurity for private providers

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