In this increasingly competitive and crowded marketplace doing a good job is no longer enough. We all have to find ways to differentiate ourselves. Which means we need to ask ourselves how are we challenging and pushing ourselves to do more than just providing a ‘good’ service, drug, product and so on.
Whilst there is no panacea, certainly, being able to differentiate yourself is part of the answer. Striving to differentiate is exciting, it leads to innovation and change and drives improvements.

Neil Bacon, CEO